Two situations bring companies here. The first: there is no senior technical owner at all — the architecture, hiring, and platform bets are compounding, and the next raise will put every one of them through technical diligence. That's the Fractional CTO seat: direction owned, decisions captured, technical state reported in language the board can act on.
The second: the engineers exist, but the direction isn't landing — a technical founder has become the bottleneck, or quality calls are being made ad hoc and it shows up as rework and slipped releases. That's the Fractional Tech Leader seat: player-coach leadership inside the work — designs, reviews, priorities, the hard calls — building a team that needs the seat less over time.
Either way, the seat starts the same: a 30-day pilot with three outcomes we name together up front. If it isn't obviously paying for itself, we shake hands — month-to-month after, thirty days' notice either way.